Sequoia Mental Health Services provide crucial behavioral health and addiction recovery services for adults, children and their families in Washington County. At the start of this rebuild, Sequoia’s brand had very few features except for a single dark green. This dark green made their old website and materials feel heavy and suffocating. During our rebuild, we refreshed the branding, using the idea of “tree green” to springboard into a complete brand aesthetic that evokes the feeling of sunlight through leaves.